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Accessory Company To Announce Tin Design Contest at HOW Conference

Press Contact:
Katrin Reifeiss

Richardson, TX, June 12, 2006 — After more than seventeen years of transforming the very concept of packaging with its signature watch tins, Fossil is about to let the design community in on the fun.  Tinspiration, the Fossil design contest, kicked-off at the HOW Design Conference via a 'tinvitation' in the gift bags to all conference attendees, invites designers from around the United States to develop artwork for the brand's famous watch tin packaging. Along with the chance to win bragging rights and the pride of having their work put into actual production, Fossil will also be offering contestants the chance to win a $1000 gift certificate to and the opportunity to tour the Fossil design studio.

"One of the most important criteria for judging this contest will be the ability of the designer to not only use his or her own personal creative style to create a design that gives obvious cues to its 'vintage' reference or inspiration, but brings fresh life to the theme through the use of color, typography, illustration or varied medium," said Tim Hale, Senior Vice President of the Fossil Image Group. "This idea of an open interpretation of 'vintage' based on the relevant viewpoint of the individual is core to the current, 'What Vintage Are You?' campaign that Fossil is currently running.  Our hope is that designers are given the opportunity through this contest, to express what inspires them and more specifically, what vintage inspirations have influenced or do currently influence their work."

In addition to the announcement at the HOW Conference, the company will promote the program via popular design sites and at top design schools. Participants will go to to enter the contest, obtain design specs and a tin template, review submission guidelines and get full contest details. (The tin design site went live June 12, 2006 and online rating begins July 3, 2006.  All entries are due no later than September 12, 2006.) After submissions are received online, a group of 30 semifinalists will be determined by online voting at the site. From this elite group, nine runners-up and one grand prize winner will be chosen by an internal panel of Fossil graphic designers, plus all designers chosen in the top 30 will receive a Fossil watch! The grand prizewinner will be announced on November 6th with a posting of his or her artwork on the home page of the website.  In addition, the grand prize winner will have his or her artwork produced on a limited edition run of Fossil's famous watch tins, receive a $1000 gift certificate to and a trip to tour the Fossil design studio where they'll visit with the Fossil design team.  Second through fourth place will also have their artwork posted to the website, their work produced on a limited edition run of Fossil's watch tins and receive Fossil gift certificates.  Fifth through Tenth place winners will receive gift certificates to

Also, as part of its celebration of their unique tin history, Fossil will be publishing a coffee-table book anthology showcasing hundreds of its most creative and unique tin designs from the past 16 years. The hard cover book will be available on and in select bookstores this fall.

Conceived as more than a mere container for products, the Fossil tin has delivered a fun, irreverent and vintage brand messageto millions of consumers worldwide. These iconic boxes are nearly as popular as the watches they hold and are regularly collected and traded throughout the world at flea markets, antique shops, and on eBay. With one of the most celebrated graphic design teams in the world and hundreds of awards to their credit, Fossil continues to set the highest standard for creative excellence.

About Fossil
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at Certain product, press release and SEC filing information concerning the Company is available at the website.