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10/02/2006 - FOSSIL AND THE NFL TEAM UP TO ANNOUNCE A NEW NFL WATCH COLLECTION

FOSSIL AND THE NFL TEAM UP TO ANNOUNCE A NEW NFL WATCH COLLECTION

Media Contact:
Katrin Reifeiss
Fossil
212-971-7860
kreifeiss@fossil.com

Richardson,TX, October 2, 2006 - Fossil, Inc. (NASDAQ: FOSL) announced today that it has teamed up with the National Football League (NFL) to design, manufacture, market and distribute an official NFL watch collection for men and women featuring all 32 NFL teams.

"This is a very exciting partnership with one of the world's premiere sports entities," said Mike Barnes, President of International Sales and Special Markets for Fossil. "Thanks to our exceptional design capability, we are confident that we can provide NFL fans with an assortment of watches unlike any they've seen before."

Susan Rothman, NFL VP of Consumer Products, echoed Barnes' enthusiasm for the new agreement. "We look forward to working closely with Fossil to create a fashionable new watch collection for our fan base," she said. "Fossil's reputation for design and quality make them a perfect fit for our organization."

Fossil's official NFL collection will offer one to six styles for each club. Each team's logo is boldly displayed on the dial with styles that vary in function. Select models feature BIG TIC� motion technology, an exclusive proprietary technology from Fossil that animates the dial between the team logo and a solid mirror with the press of a button. Other features include multifunction as-well-as analog with date. Each men's and mid-size unisex watch has a silver stainless steel case and bracelet or a black ip case and bracelet. Female fans can also show off their spirit in style with an assortment that includes cushion-shaped, team color dials, brushed and shiny stainless steel ADJUST-O-MATIC� bracelets and details that include date function and a team's logo at the 12-hour location.

Each watch comes with a customized collectible FOSSIL� tin featuring the official NFL shield logo. Retail prices range from $80.00 to $120.00 USD. The NFL Watch collection will be available nationwide at select department stores, NFL team stores, specialty sports stores and fossil.com.

About Fossil
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at www.fossil.com. Certain product, press release and SEC filing information concerning the Company is available at the website.