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10/10/2006 - FOSSIL TALKS TIN IN A NEW DESIGN RETROSPECTIVE BOOK

FOSSIL TALKS TIN IN A NEW DESIGN RETROSPECTIVE BOOK

Media Contact:
Katrin Reifeiss
Fossil
212-971-7860
kreifeiss@fossil.com

Richardson, TX, October 10, 2006 - Fossil, Inc. (NASDAQ: FOSL) announced today the publication of "TINSPIRATION: The Art and Inspiration of the Fossil Tin”, a coffee-table book anthology showcasing hundreds of its most creative and unique tin designs from the past 17 years. The hard cover volume will be available on fossil.com, Fossil stores and in select bookstores worldwide this fall.

Conceived as more than a mere container for its products, Fossil's signature tin has delivered a fun, irreverent and vintage brand message to millions of consumers worldwide. These iconic boxes are nearly as popular as the watches they hold and are regularly collected and traded throughout the world at flea markets, antique shops, and on eBay. With one of the most celebrated graphic design teams in the world and hundreds of awards to their credit, Fossil continues to set the highest standard for creative excellence.

This past June Fossil let the design community in on the fun and announced a contest (open to designers in the United States only) to develop artwork for the brand's watch tin packaging. Along with the chance to win bragging rights and the pride of having their work put into actual production, Fossil offered contestants the chance to win a $1000 gift certificate to fossil.com and the opportunity to tour the Fossil design studio. The company has received over 250 entrees, and the grand prizewinner will be announced this November on the www.fossil.com/design website.

About Fossil

Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at www.fossil.com. Certain product, press release and SEC filing information concerning the Company is available at the website.