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11/27/2006 - FOSSIL ANNOUNCES WINNER OF "WHAT'S YOUR TINSPIRATION?" CONTEST

FOSSIL ANNOUNCES WINNER OF "WHAT'S YOUR TINSPIRATION?" CONTEST

Media Contact:
Katrin Reifeiss
Fossil
212-971-7860
kreifeiss@fossil.com

Richardson, Texas, November 27, 2006 -- Fossil, Inc. (NASDAQ: FOSL) congratulates Glenn Mason for his grand prize winning design in the "What's Your Tinspiration?" tin design contest. He is a graduate of Montclair State University in NJ and the School of Visual Arts in New York City. Fossil received over 250 tin design submissions at fossil.com/design. Visitors to the site ranked the tin designs to determine the top 30 designs. From the 30 top-ranked designs, Glenn's design was chosen by an internal panel of Fossil judges as the winning design! Glenn's grand prize package includes a trip to Fossil's headquarters to tour the Fossil design studio, a $1000 gift certificate to fossil.com and the bragging rights of having his winning design put into production in 2007. Glenn's winning design can be viewed by end of day today at www.fossil.com/design.

"The most important criteria for judging this contest was the ability of each contestant to apply their personal creative style to our 'vintage' brand identity and bring a unique visual perspective through the use of color, typography and illustration," said Tim Hale, Senior Vice President of the Fossil Image Group. "We felt that Mr. Mason's design clearly captured this theme and expressed the vintage inspiration that influenced him."

Second, third and fourth place finishers in the contest will also receive Fossil gift certificates and have their artwork produced on a limited edition run of Fossil's watch tins next year. In addition, fifth through tenth place finishers will receive gift certificates and all top 30 finishers will receive a Fossil watch.

Conceived as more than a mere container for products, the Fossil tin has delivered a fun, irreverent and vintage brand message to millions of consumers worldwide for over 17 years. The Fossil tin is featured in a self-published coffee-table book titled "TINSPIRATION: The Art and Inspiration of the Fossil Tin" available at Fossil stores and fossil.com. These iconic boxes are nearly as popular as the watches they hold and are regularly collected and traded throughout the world at flea markets, antique shops, and on eBay. With one of the most celebrated graphic design teams in the world and hundreds of awards to their credit, Fossil continues to set the highest standard for creative excellence.

About Fossil

Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world, in addition to the company's e-commerce website at www.fossil.com. Certain product, press release and SEC filing information concerning the Company is available at the website.