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07/30/2007 - Fossil Announces a New Contemporary Handbag Collection

Fossil Announces a New Contemporary Handbag Collection

Contact:
Katrin Reifeiss
Fossil
212-971-7860
kreifeiss@fossil.com

RICHARDSON, TX, July 30, 2007— Fossil, Inc. (NASDAQ: FOSL), a leading innovator of watch design, fashion handbags and accessories, announced today the fall launch of its new contemporary handbag collection, FIFTY*FOUR by FOSSIL.

Modern details meet vintage inspiration in Fossil’s newest collection of handbags. Handcrafted from the finest leathers and textiles, the FIFTY*FOUR by FOSSIL collection reflects an eclectic confidence and creative way of life. True to Fossil’s design heritage, each style is unique in its shape and its feel. The FIFTY*FOUR by FOSSIL handbags capture the optimistic spirit and fresh lifestyle that encourages personal expression.

"We are excited about the launch of our label, FIFTY*FOUR by FOSSIL," said Sarah White, VP of Product Design at Fossil. "In its purest form, the FIFTY*FOUR by FOSSIL collection represents our highest ideals in design and style. It is us on our best day."

In 2008, the FIFTY*FOUR by FOSSIL label will expand with an extensive line of men’s and women’s watches and sunglasses.

Handbag prices range from $125 to $450 and wallets from $35 to $75. The FIFTY*FOUR by FOSSIL collection will be produced in limited quantities and available nationwide in FOSSIL® stores, select major department stores, www.fossilfiftyfour.com and in select FOSSIL stores in the UK, Asia and Australia.

About Fossil

Fossil is a global design, marketing and distribution company that specializes in consumer fashion accessories. The Company's principal offerings include an extensive line of men's and women's fashion watches and jewelry sold under proprietary and licensed brands, handbags, small leather goods, belts, sunglasses, and apparel. In the watch and jewelry product category, the Company's offerings include a diverse portfolio of globally recognized proprietary and licensed brand names under which its products are marketed. The Company's extensive range of accessory products, brands, distribution channels and price points allows it to target style-conscious consumers across a wide age spectrum on a global basis. The Company's products are sold to department stores, specialty retail stores, and specialty watch and jewelry stores in the U.S. and in over 90 countries worldwide through 21 company-owned foreign sales subsidiaries and a network of approximately 56 independent distributors. The Company also distributes its products through 200 company owned and operated retail stores as of Jan 6, 2007 and through the Company's e-commerce website at www.fossil.com, where certain product, press release and SEC filing information concerning the Company is also available.