This Privacy Policy was posted on July 25, 2017.

At Fossil Group, Inc. ("Fossil", "we" or “us”), we respect and protect your privacy rights. This Privacy Policy describes:

  • Personal Information we collect in our stores, our websites, or by any of our service providers through our website or in our stores, and the purposes for which we use it.

  • Personal Information we transfer to third parties

  • Rights you have and how you can execute such rights.

“Personal Information” is information that can be used either directly or indirectly to identify you. Examples of Personal Information include your name, your email address and items you purchased (provided we can connect them to your email/customer account).

By using this website or our products and services, you consent to our collection, use and disclosure of your Personal Information as set out in this Privacy Policy.

Please note that this Privacy Policy DOES NOT apply to information we collect through any of our Apps or wearable technology devices. Please refer to the Privacy Policies of our App(s) for privacy information related to our wearable technology apps and devices.


We receive Personal Information from or about you depending on the nature of your activities, especially in the following cases:

  • Website Sign-up/Registering: We store the information that you provide to us when you create an account at our website (including email, name, date of birth and additional information you may voluntarily provide us such as your general interests or when you create a wish list). We will also collect this information when you sign-up using a social media log in, such as via Facebook or Google+. We do not collect or store your social media password information if you sign up using a social media log in.
  • Electronic Receipt Registration: You give us your name and email address in our stores to receive an electronic receipt for your purchase.

  • Transactions: We collect details of your purchases, if you join our loyalty program, elect to receive an electronic receipt (date, price and products purchased), when you return or exchange a product or when you send us your product for warranty or repair service and any communication in connection with this.

  • Visiting our Website/Using Emails: We store details of your visits to websites (such as pages visited, browser details, your IP address) and your interactions with any emails that we send to you.

  • Sweepstakes, Contest, or Promotion Registration: You provide your name and contact information to enter a sweepstakes, contest/competition, or promotion sponsored by us.

  • Social Media Sharing: You share any pictures/materials with us for publication on social media.

  • Referral Programs: When your refer or invite friends, family or others to participate in promotions, contests, competitions, or other referral programs we may offer, we collect the contact information that you share about these individuals.

  • Other Sources: We may receive Personal Information about you from other sources, examples include when you take online surveys or through service providers who enhance our marketing data. We may add this information to the information we have already collected from you in order to improve the products and services we provide.




Transactions/Provision of Services:

  • Transactions: We use your Personal Information to process your purchases, send you confirmations or electronic receipts (if you requested this), screen transactions for fraudulent behavior, and handle any returns, exchanges or repairs to your products, to respond to customer service requests, and for any related communications.

  • Administer Websites: We use your Personal Information to administer your website accounts such as to enable you to access your shopping bag, to see products you purchased from us, products you saved for later, products you registered (which may earn you rewards to redeem at stores), or to show you other products that may interest you. We also may use your Personal Information to provide other services, such as to process catalog requests, verify your identity in the event you lose your password, process your product reviews, to process email marketing requests, or to provide you with promotional offers.

  • Customer Loyalty Program: When you enter our loyalty program we process personal data such as your purchases to determine and provide you with loyalty rewards.

  • Referral Programs: When you refer products or promotions to other persons we use such data to provide you with discounts/special offers we specified for such a referral. We can also collect the number of referrals and the purchases brokered by your referrals to determine if you are eligible for further discounts/special offers in accordance with the terms and use of our referral program. We may send an email or communication to the referral’s provided contact information, but we do not permanently store their information for future marketing purposes unless we obtain the referred party’s consent.

  • Sweepstakes or Contest: When you enter a sweepstake, contest, or competition we sponsor, we process your Personal Information to enable your participation.

  • Analytics: We may store details of your visits to our websites and your electronic interactions with any emails that we send to you ("Usage Data") under a pseudonym (i.e. not under your name but under an ID number), including the pages you visited and services you used. We use such Usage Data to help us learn more about our users’ shopping preferences, to be able to tailor our offers and websites according to your interests and preferences, to help us address problems with and improve our site design, products and services, to analyze trends and statistics and to present content in the clearest and most friendly manner for you.

  • Marketing: We may contact you for direct marketing purposes per email, mail, or via other electronic communication methods (e.g. social media) unless you have opted-out from receiving further direct marketing messages (see below for your opt-out options). For certain types of direct marketing methods (e.g. text messaging), we will obtain your explicit consent prior to sending you direct marketing messages. We may use your Personal Information for other marketing and market research purposes to learn more about our customers and users.

  • Securing our assets: We may also use Personal Information to protect the security or integrity of our websites and our business.

  • Other: We may use and collect Personal Information for any purpose associated with or related to the above purposes.





As indicated above, we may use your Personal Information for marketing and market research purposes to learn more about our customers and users as well as for direct marketing purposes. We will only contact you for direct marketing purposes in accordance with applicable laws.

You may opt-out of our use of your Personal Information for marketing, market research, or direct marketing purposes at any time by sending an email to