Fossil at SXSW

School's in Session

The 23rd annual SXSW Interactive Festival returned to Austin for another memorable weekend. From presentations to panels, the art of (re)discovery was celebrated through cutting-edge technology, digital creativity and fashion-forward style.

DJ Hannah Bronfman during Friday's opening night 
Learning never stops when it comes to innovation at Fossil. We joined Refinery29's School Of Self-Expression  for two days of (extra) curiosity. “We wanted to create a space that was a mix between a learning environment, a discovery zone and a visual playground,” said Refinery29’s Co-Founder and Creative Director Piera Gelardi. “We were able to bring the elements that we love of SXSW—style, tech and creativity—in one place.”
Inside our immersive classroom, we introduced our newest activity tracker in sleek silicone: the Q Motion . This fashionable accessory tracks daily steps, distance, calories, sleep and advanced activities like swimming or yoga. Vibrations and LED lights alert you of alarms, movement reminders or incoming calls and texts. There are even more perks like tapping the plaque to take selfies, control music or find your phone. Curious? This tech-savvy companion hits the market this summer.
Justin Livingston of Scout Sixteen wearing Q Motion.
Creativity definitely caught the eyes of our favorite fashion mavens who were also in attendance: Mary Seng (Happily Grey ), Krystal Bick (This Time Tomorrow ) Justin Livingston (Scout Sixteen ) and Ian Michael Crumm . They interacted with our new products and created Fossil Q stop motion videos that you can view on our Instagram. Also at the school were innovative workshops led by Poet and Artist Cleo Wade and Fitness Artist Nicole Winhoffer.
Ian Michael Crumm sporting his Q Founder
Justin Livingston, Krystal Bick and Remi Ishizuka
Natalie Suarez of @natalieoffduty
This mecca of creativity definitely gave us a boost of inspiration to push the envelope, and (giddly) go down the rabbit hole of curiosity.