Flashback: 50s America

Fossil has always looked to the best of mid-century design and culture to inspire our iconic products. The result is a brand archive that feels like a glimpse into the post-war American past.

For 1996's Neon Masters watch collection, our designers referenced that flashy (and often flashing) lighting trend so popular in 1950s America. One of our favorites is a bracelet watch inspired by the neon clocks often seen on roadside diner walls. 

Featuring a black dial and LED coil that lights up at the press of a button, this watch pairs perfectly with a cup of joe and the sounds of a vintage jukebox.
Find your own statement-making timepiece here!