Fossil at NYFW Spring 2017

New York Fashion Week has taken a completely different spin for the Spring 2017 season. Technology and the cultural landscape have influenced brands to put together experiences (instead of presentations) more than ever before. Editors and influencers might be the ones in the audience, but with Instagram Stories, Snapchat and live streams EVERYONE has a ticket to the shows. Check out the highlights of our fun-filled NYFW weekend below.

Last Thursday, Fossil took part in Refinery29’s 29Room experiential “Art & Fashion Funhouse.” Our room showcased the power of Fossil Q smartwatches. An infinity mirror reflected colorful patterned reflections inspiring guests to stay active and curious.

"We loved collaborating with Fossil on our "This Is Your Q" room. It was fun to take the concept of activity tracking to the next level to create a large-scale visual installation that tracked guests movements, reflecting them back with gorgeous designs and patterns. Both Fossil and R29 wanted to create a space where guests could really engage with the concepts of motion and customization. Our infinity mirror activation is a super fun way to make guests the star of the experience and allow them to capture their own content from it."—Piera Gelerdi, R29 Excecutive Creative Director

Photo by Jonathan Grassi
Christine Andrew, Paola Alberdi and Sheryl Luke snapping photos of their Fossil Q smartwatches.
The highlight of the VIP opening party: Actor and musician Adrian Grenier showing his dance moves in the #FossilQ room.
Camp Fossil Event at Fossil 5th Avenue

Fans lined up outside our 5th Avenue store to meet Fossil Kin Jamie Chung on Sunday morning. The actress and blogger posed with fans and shared her favorite #CampFossil pieces from fall. To celebrate, we treated customers to s’mores cookies, sips and sparked their creativity with a DIY embroidery activity.

Jamie Chung greeting fans at our 5th Avenue Store.
The highlight of the event: The Camp Fossil step and repeat where Jamie was able to take plenty of Boomerangs with fans!
Opening Ceremony Spring 2017

The Opening Ceremony Spring 2017 collection symbolized a “pageant of the people.” Creative directors Carol Lim and Humberto Leon celebrated the multicultural American immigrant in a 'live show' narrated by comedians Fred Armisen and Carrie Brownstein. Statement-making Fossil x Opening Ceremony bangle watches were styled over long sleeve colorblock knit dresses for a graphic, yet relaxed spring look.

Fossil x Opening Ceremony Spring 2017 watches.
The highlights of the night: Runway appearances by Rashida Jones, Whoopi Goldberg and Natasha Lyonne!
Fossil Kin Jamie Chung before the Opening Ceremony show.
Tags:  culture