Behind the Design: Buchanan

The key to any well-dressed man? A timepiece with classic style, and our Buchanan Chronograph is in a class of its own. 

Inspired by vintage dress styles, Buchanan is beautifully crafted with a detailed stainless steel construction, precise chronograph movement and classic band.

We spoke with Ryan, our head men's watch designer, for a few more details on the design and inspiration. 

Q: What was your inspiration for Buchanan?

A: The inspiration for Buchanan was inspired by one of the more fascinating characters from the Great Gatsby and every man's desire to wear an Italian cut suit or rub elbows with the A-list. This watch chases the super - refined, buttoned-up dress style popular today. Whether driving, yachting or just walking around the city, this timepiece is the perfect accent for the sharp dresser.

Q: Where do you look for inspiration?

A: I usually find that it's already around me. Whether it’s travel, architecture, a movie, conversations at dinner or taking a Sunday drive. I also find inspiration at museums, flea markets and antique stores. I’m a big fan of eBay and tend to let inspiration find me.

Q: What makes Buchanan so unique?

A: What makes Buchanan platform so unique is its classic heritage appeal. It's a smaller case size than what we typically offer and has rich elevated dial details and finishing that you are immediately drawn to. A true chronograph movement with tachymeter outer dial offers stopwatch functionality and the roman markers are inspired by classic dress styles that my Grandfather wore.

Shop Buchanan now to find your classic timepiece.