Behind The Design: Modern Pursuit

Want to score maximum (style) points this summer? Shape up your wristwear with Modern Pursuit, our newest collection of silicone watches. Following the athleisure trend, it’s a casual (and cool) alternative to your everyday leather or stainless steel timepiece. Made for the curious at heart, you’ll notice a casual, cool silhouette, combined with an intricate dial design.
Inspired for the everyday tom(girl), Modern Pursuit melds fashion and athleticism into one irresistible watch. Timed to match your schedule and style, the chronograph with three sub-eye dials and corrugated silicone strap adds a sporty look and feel (without the sweat). The watch's athletic lifestyle inspiration also comes across in the dial cutouts that imitate the mesh texture of a sneaker—the one she wears because of its good looks, you know what we mean.
Modern Pursuit (in four colorways) can also be styled with relaxed sweatpants, a tailored blazer and gym shoes. It's the go-to watch for adventure seekers who like to keep things casual yet chic, from workday commutes to weekend outings.
We thought you would enjoy a look behind the design of Modern Pursuit, from the first pencil sketch to the final chronograph movement and corrugated silicone strap. Here’s your cue to master the athleisure look we all love.
Tags:  design