Behind the Design: Made for Mom Print

This summer, we’re going above and beyond to show mom how much we (really, really) care with our Made for Mom collection. One unique design is our luscious floral print. Representing her beauty and femininity—while still staying true to our Fossil roots—the Emerson satchel, hobo, wristlet and clutch prove that style is in full bloom.

—Emily Robinson, Textile Designer

Many features make this print special for all mommas (and you, too). For instance, the hand-cut shapes were inspired by moms who love to DIY. Our designers took that playful idea and stamped the modern flowers onto perforated leather using a brilliant laser cut technique. If you look closely, then you will see small diamond shapes mimicking our logo and a bright pink canvas peeking through the interior.

The design and colors are fresh for this season (not to mention the summer months ahead) and pair perfectly with our blush watches or handbags. No matter which bag, wristlet or wallet you choose, this one-of-a-kind pattern will bring your mom bushels of compliments.
Tags:  design