Design A Watch From Scratch

Last season we introduced you to The Watch Bar, a way to customize your watch’s case and strap to your liking. This season, we’re taking personalization a step further. Our new Design a Watch experience lets you out together a watch that’s uniquely YOURS.
Jeremy Mitchell designing his own watch at our 5th Avenue store.
The design process happens in four different steps, starting with the dial, followed by choosing a case, bezel and strap (talk about elevating your watch design lingo!). The final (and optional step) is engraving the back of your watch—for free!
If you have a hard time deciding between straps—no worries!—changing straps is (extra) easy with our quick release pin functionality!
Go ahead and make it your own, just like Alyssa Lenore and Jeremy Mitchell did!