The Shelby and Fossil logo lockup.

THE RACE IS ON 05/10/26

Now approaching the start line: Our supercharged sport chronograph inspired by the Shelby Super Snake—the revved-up sequel to our sold-out 2025 collectible release.

Ready to accelerate your collection? Take a victory lap in our thrilling new limited-edition Shelby watch. Built on the Grand Tourer, our most elevated sport chronograph, this performance-driven design emulates the powerful build of the 2026 Shelby Super Snake muscle car.

TRIPLE RACING STRIPES

The high-contrast dial features the distinctive triple-stripe finish reserved only for the Shelby Super Snake, meticulously proportioned to replicate the car's authentic livery in Shadow Black and Satin White.

THE COBRA

Ready to strike. Often seen on the shifter knobs of Shelby vehicles, the unmistakable Shelby Cobra logo appears in a gold-tone finish on the custom caseback, etched with limited-edition numbering.

Functional, etched tachymeter bezel.

TACHYMETER BEZEL

Featuring a functional tachymeter bezel, the Shelby x Fossil Grand Tourer is engineered with a Japanese center second chronograph movement to enable precise speed measurement and ultra-accurate timekeeping.

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Shelby Merchandise Brings Iconic Automotive Style to Your Wrist

Get ready to gear up – an exclusive partnership featuring original Shelby merchandise is coming your way. This Carroll Shelby collection is more than just an ode to classic cars—it's a celebration of craftsmanship, innovation, and timeless design. At Fossil, we've partnered with the iconic automotive brand to create Shelby collectibles that speak to car enthusiasts and collectors alike. Soon, we’ll be unveiling a Shelby watch that equally embodies mechanical precision and the spirit of adventure. While many of our men's sport watches feature an automotive flair, these Shelby accessories channel the thrill of the open road and the charm of vintage design. Whether you're looking for a Carroll Shelby wristwatch or unique Shelby gifts, this collaboration has what you need. Featuring durable materials and intricate details, these Shelby collectables are built to last and designed to impress. For fans of Shelby stuff or those who simply appreciate expertly crafted timepieces, this Carroll Shelby merchandise offers a perfect blend of performance and style. If you enjoy the roar of an engine, get set to shop Shelby merch you won’t want to miss.

Shelby Watch Items Featuring Precision, Innovation, and Style

With our Shelby watches, you can explore a world of legendary craftsmanship and attention to detail. The Fossil x Shelby collection features thoughtfully designed pieces that cater to both utility and style. This sleek Carroll Shelby watch is made to reflect the legacy of his dedication to innovation. In fact, these aren't just Shelby accessories—they're tools for those who value precision and artistry. But of course, it doesn’t hurt that this Shelby car collection is sure to add a touch of automotive flair to your wardrobe. Whether you're exploring the Carroll Shelby collectables or looking for a Shelby gift shop present, you'll find pieces that celebrate a rich history in Shelby American merchandise. Stay tuned, car enthusiasts. Our Shelby merchandise is dropping soon.

Shelby Cobra Watch Designs Celebrate Bold Style and Functionality

The Shelby Cobra watch collection is a true homage to the legacy of Carroll Shelby and the cars that defined an era. The Cobra watch in our Shelby collection is made for those who appreciate bold, distinctive style and high-performance craftsmanship. This timepiece is a Cobra wristwatch design that features dynamic dials, racing-inspired accents and durable straps. Ultimately, they’re Shelby Cobra accessories that are as functional as they are eye-catching. Beyond their striking appearance, they also make for perfect Shelby Cobra gifts, whether for yourself or the car enthusiast in your life.

This special timepiece comes with an interchangeable Shelby Cobra wristwatch strap and custom-designed packaging. Altogether, this launch includes several pieces of Shelby Cobra merchandise that are one of a kind. In fact, with only 1,098 made, they’re truly rare and limited-edition Shelby Cobra collectables. These Carroll Shelby products are ideal for rounding out your collection or adding a subtle nod to your love of classic cars. With its perfect blend of vintage inspiration and modern innovation, the Shelby Cobra collection is a must-have for anyone who values quality, craftsmanship, and timeless design. Explore the Fossil x Shelby collection today and find the perfect piece to showcase your passion for adventure and style.

Shelby® trademarks used under license from Carroll Shelby Licensing, Inc.