Tune in on 5/19 at 9 a.m. CST for an exclusive live look at our new Smiley® x Fossil collection.
Summer Essentials
New Arrivals
ABOUT SMILEY
Born in 1972 to spread feel-good news, Smiley celebrates 50 years through a series of collaborations with some of the most exciting brands across fashion, jewelry, lifestyle, home and beauty.
Over the past five decades, Smiley has become one of the most important icons in graphic design. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
WHO WE ARE
At Fossil, we believe in the power of the moments that shape us. Who we are today is informed by every past experience and dream of the future. That’s why everything we create draws inspiration from both vintage American style and forward-thinking design. Crafting pieces to not only stand the test of time. But define it.
THE THINGS WE MAKE
Fossil is inspired by American creativity and ingenuity. Bringing new life into the watch and leathers industry by making quality, fashionable accessories that were both fun and accessible.
Today, we continue to focus on what makes us, us: Our optimistic attitude, our dedication to authenticity and, of course, our creative spirit. The things we make, from traditional watches to smartwatches, bags to wallets, jewelry to gifts, complement every style, and fit every lifestyle—for all the moments that make you, you.