"I WANTED TO MIX A VINTAGE, INDUSTRIAL FEEL WITH TRENDS I SAW IN THE LARGER DESIGN INDUSTRY OF INJECTING TEXTURES AND MATERIALS TO OTHERWISE MINIMAL FORMS."

- BEN HOFFMAN, DESIGNER

MEET THE DESIGNER

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Ben Hoffman is currently studying Industrial Design at
the University of Cincinnati. The former Fossil intern
chose his major because of its mix of creativity and
problem solving, feeling that it would be the perfect field to
put his creativity to work.


“FORM FOLLOWS FUNCTION. THE KEY TO DESIGNING A 
BEAUTIFUL PRODUCT IS DESIGNING FOR ITS PURPOSE.”

- BEN HOFFMAN, DESIGNER