Privacy and Security




This Privacy Policy was posted on July, 25, 2017.

At Fossil ("Fossil", "we" or “us”), we respect and protect your privacy rights. This Privacy Policy describes:
Personal Information we collect in our stores, our websites, or by any of our service providers through our website or in our stores, and purposes for which we use it.
Personal Information we transfer to third parties.
Rights you have and how you can execute such rights.
“Personal Information” is information that can be used either directly or indirectly to identify you. Examples of Personal Information include your name, your email address and items you purchased (provided we can connect them to your email/customer account).
Please note that this Privacy Policy DOES NOT apply to information we collect through any Fossil App or Fossil branded wearable technology device. Please refer to the Privacy Policies in the Fossil App(s) for privacy information related to our wearable technology apps and devices.



We receive Personal Information from or about you depending on the nature of your activities, especially in the following cases:
Sign-up/Registering: We store the information that you provide to us, when
you create an account at our website (including email, name, date of birth and additional information you may voluntarily provide us such as your general interests, or when you create a wish list). We will also collect this information when you sign-up using a social media log in, such as via Facebook or Google+. We do not collect or store your social media password information if you sign up using a social media log in.

Electronic Receipt Registration:
You give us your name and email address in our stores to receive an electronic receipt for your purchase.

We collect details of purchases on our websites or in stores if you join our loyalty programme, elect to receive an electronic receipt (date, price and products purchased) as well as when you return or exchange a product or when you send us your product for warranty or repair service and any communication in connection with this.

Visiting our website/Using emails:
We store details of your visits to websites (such as pages visited, browser details, your IP address) and your interactions with any emails that we send to you. For more information, see our Cookies Section. We also collect information you share via our website, such as to request marketing materials, obtain a lost password, take an online survey or write an online review of our products.


Sweepstakes, Contest, or Promotion Registration: You provide your name and contact information to enter a sweepstakes, contest/competition, or promotion sponsored by us.

Social Media Sharing: You share any pictures/materials with us for publication on social media.

Referral Programs: When you refer or invite friends, family or others to participate in promotions, contests, competitions, or other referral programs we may offer, we collect the contact information that you share about these individuals.



Transactions/Provision of Services:
We use your Personal Information to process your purchases, send you confirmations or electronic receipts (if you requested this), screen transactions for fraudulent behaviour, and handle any returns, exchanges or repairs to your products, to respond to customer service requests, and for any related communications.

Administer Websites:
We use your Personal Information to administer your website accounts such as to enable you to access your shopping bag, to see products you purchased from us, products you saved for later, products you registered (which may earn you rewards to redeem at stores), or to show you other products that may interest you. We also may use your Personal Information to provide other services, such as to process catalog requests, to process email marketing requests, to provide you with promotional offers, verify your identity in the event you lose your password, or process your product reviews.

Customer Loyalty Program:
When you enter our loyalty programme we process personal data such as your purchases to determine and provide you with loyalty rewards.

Referral Programs:
When you refer products or promotions to other persons we use such data to provide you with discounts/special offers we specified for such a referral. We can also collect the number of referrals and the purchases brokered by your referrals to determine if you are eligible for further discounts/special offers in accordance with the terms and use of our referral programme. We may send an email or communication to the referral’s provided contact information, but we do not permanently store their information for future marketing purposes unless we obtain the referred party’s consent.


Sweepstakes or Contests:
When you enter a sweepstake, contest, or competition we sponsor, we process your Personal Information to enable your participation.

Analytics: We may store details of your visits to our websites and your electronic interactions with any emails that we send to you ("Usage Data") under a pseudonym (i.e. not under your name but under an ID number), including the pages you visited and services you used. If you want to object to the collection of such Usage Data please send an e-mail to We use such Usage Data to help us learn more about our users’ shopping preferences, to be able to tailor our offers and websites according to your interests and preferences, to help us address problems with and improve our site design, products and services, to analyse trends and statistics and to present content in the clearest and most friendly manner for you.

We may contact you for direct marketing purposes per email, or via other electronic communication methods (e. g. social media) unless you have opted-out from receiving further direct marketing messages (see below for your opt-out options). For certain types of direct marketing methods (e.g. text messaging), we will obtain your explicit consent prior to sending you direct marketing messages. We may use your Personal Information for other marketing and market research purposes to learn more about our customers and users.

Securing our assets:
We may also use Personal Information to protect the security or integrity of our websites and our business.

Other: We may use and collect Personal Information for any purpose associated with or related to the above purposes.


As indicated above, we may use your Personal Information for marketing and market research purposes to learn more about our customers and users as well as for direct marketing purposes. We will only contact you for direct marketing purposes in accordance with applicable laws, meaning that:

You may receive letters from us, unless you have opted-out of this;
You may receive e-mails from us for products similar to the ones you have purchased, unless you have opted-out of this; and
Any further direct marketing contact with you (such as further e-mails, SMS messages) requires your prior explicit consent. When we send you marketing material we will only market our own products from categories such as Watches, Bags, Wallets, Jewellery and Gifts to you. You may opt-out of our use of your Personal Information for marketing, market research, or direct marketing purposes at any time by sending an email to



We are using cookies and other technologies like pixel tags for purposes described below. Cookies are small files which are sent from the website and then stored on the hard drive of your device. Pixel tags, also called web beacons are clear image (i.e. non-visible) files that may be placed on a website or in an email and request information from your device such as your browser type (also referred to as "Cookies").

You can control many tracking tools, including cookies, from your browser. In particular, you may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our websites. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our websites.

Additionally, some Internet browsers have a ‘do not track’ feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are currently not set up to respond to such signals.



We use session Cookies that expire at the end of a browser session (from when a user opens the browser window to when they exit the browser) and persistent Cookies which remain on your hard drive until you erase them or they expire. How long a persistent Cookie remains on your browser depends on how long the visited website has programmed the Cookie to last or they can be stored for longer.

We use Cookies for different purposes, which can be categorised as follows:

• Functional Cookies: These Cookies are required for the website to function and for you to use our services. They include, for example, Cookies that enable you to log in, use a wish list or store products in a shopping cart. They may also enable us to recognize you when you return to our site and store information about your preferences, so they allow us to customize our site according to your individual preferences (such as the language chosen by you).

• Analytical Cookies: These Cookies analyse how users navigate around the website (pages visited, links used etc.) or how they use emails we sent to them. They enable us to better understand interests of users and to improve our website and services

Google Analytics:
This Website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). The information generated by the cookie is usually sent to a Google server in the USA. On our behalf, Google will use this information to evaluate your use of the website and to compile reports on website activities. The IP address transmitted by your browser is not collated with other data by Google. You can learn more about Google Analytics here: can prevent transmission of data relating to your use of the Website (including your IP address) to Google by downloading and installing the browser plug-in available at the following link.


Click Tale & Adobe Analytics:
We are also using ClickTale and Adobe Analytics to obtain details about the usage of our website. In order to do so both services – just like Google Analytics – are tracking your activities using cookies. You may disable the ClickTale service at the following link: You may disable Adobe Analytics using the following link:

Third party advertising: We use third-party service providers to display advertisements (banners or links) on our behalf across the internet. These advertising service providers may collect information about your visits to our website and your interactions with our products and services, as well as your visits to other websites. Such information does not include your name, address, email address but may contain browser-related information.

Currently, we use cookies from the following advertising delivery partners:

Criteo SA, whose privacy policy can be accessed by vistiting their website at the following link: Each banner will include a link to Criteo’s Privacy Policy page that will include information on how to disable Criteo service. Criteo also creates a unique code (a "hash") from your email address if you log in on our website to be able to identify users across various devices.

Google: You can find more information about Google's re-marketing practices by clicking on this link: If you want to prevent Google from setting cookies and collecting data for behavioural advertising, you may deactivate this setting by visiting this page.

Facebook: Through the use of the Facebook Pixel integrated on certain pages of our website, we are able to measure the effectiveness of our Facebook marketing campaigns (conversion tracking) and to create custom audiences of users who have visited our website. We will use those custom audiences to improve the targeting of our Facebook campaings. The Pixel is sending "Event Data" to Facebook to permit Facebook to track - on our behalf - the way visitors use our website.
You can opt-out from this by using the following links about online advertising:


Digital Advertising Alliance in the US

Digital Advertising Alliance of Canada in Canada

European Interactive Digital Advertising Alliance in Europe



We may disclose or share your data with other companies for the purposes described in this Policy. These other companies might be members of Fossil group (e.g. subsidiaries) or other third party providers, which may be based in other jurisdictions than your country of residence. Third party providers perform various and different services, like a shipping company that delivers a package, a payment service provider that enables us to manage multichannel payment transactions, or a company that helps facilitate our direct marketing communications. In these instances, we will need to share your Personal Information with these companies. Further examples of other services are online surveys, credit checks and supporting and maintaining our IT infrastructure. Where we engage service providers that use Personal Information on behalf of us we will use reasonable measures to contractually ensure that Personal Information is only used for the purposes defined by us and (provided that your Personal Information is subject to the Privacy Shield) we will remain liable for the requirement that processing of Personal Information by a service provider is consistent with our instructions unless we are not responsible for such inconsistent processing.

Any Personal Information that you include in the text of a product review may be made public in the product review section of the Website.

The information contained in your wish list may be shared with the friends and family that you instruct us to share it with.

We may share your Personal Information where necessary in order to comply with any legal obligation, legal requests by public authorities, including requests to meet national security or law enforcement requirements, to protect and defend us, our subsidiaries and affiliates and all of our officers, directors, employees, attorneys, agents, contractors and partners, in connection with any legal action, claim or dispute or in order to enforce or apply our terms of use and sale and other agreements.

We may transfer your Personal Information to a third party in the event of a transfer of all or some of our assets to a third party, provided that the third party agrees to adhere to terms similar to those of this Privacy Policy. If your information is subject to Privacy Shield we will provide you with an opportunity to reject the transfer of your Personal Information in such cases.

On some pages we allow you to share Personal Information with third parties, such as social networks like Facebook. In these instances you are agreeing to the data being shared and the shared data is subject to the privacy policies of the third parties. We do not control and do not assume any responsibility for the use of Personal Information by such third parties. For more information about the third party’s purpose and scope of their use of Personal Information in connection with sharing features, please visit the privacy policies of such third parties.

We may disclose aggregated, non-personal information about website users without restriction.



We will keep your Personal Information for as long as necessary for the purposes described above or as long as we are required by law. After this your Personal Information will be deleted. We cannot remove your Personal Information when there is a legal storage requirement, such as accounting rules or when there are other legal grounds to keep the data, such as an ongoing contractual relationship.



The security of your Personal Information is important to us. Accordingly, while no set of privacy and security standards or safeguards is 100% secure, we take steps to ensure any information that you share with us is kept secure and strictly confidential in accordance with this policy. We take various precautions to protect information from loss, misuse and unauthorised access, collection, use, disclosure, copying, modification, alteration, destruction or similar risks.



If you are offered a link to connect to a third-party website, it is for the convenience of our website visitors. Sites linked to and from this website are not necessarily under the control of us and we have no responsibility for the content or privacy practices of any such linked site or service. We recommend that you read the privacy policies of those third parties to see how your information is handled, processed, or shared.



With regard to Personal Information that you have provided or that has been collected under this Privacy Policy, you may opt-out of uses for direct marketing purposes, such as correspondence from us about our products and promotions. You may opt-out by contacting us through the different options we provide in chapter “How to contact us”. Your opt-out choices do not apply to any communication which is not promotional in nature. If you do not exercise your opt-out or "do not share" choices upon registration on one of our websites, it may take up to ninety (90) days for your opt-out choices to be fully effective.



This website gives you the ability to view and change the Personal Information you provided to us within the My Account section of the website. You may access information we hold about you, request a correction where data is incorrect or a deletion of your data, unless we have to keep your data for legal reasons.
We encourage you to address any concerns you may have regarding our use of your Personal Information by using the contact details provided below.



As Fossil Group, Inc. is a US based company, Personal Information will be primarily stored in the United States. In order to provide an adequate level of protection according to EU laws, Fossil Group, Inc., complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework Principles as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of all personal data from the European Union and Switzerland to the United States, respectively. Fossil has certified that it adheres to the Privacy Shield Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access and recourse, enforcement and liability and is supervised by the U.S. Federal Trade Commission (FTC). If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view Fossil's certification, please visit view Fossil’s certification on the Privacy Shield list, see the U.S. Department of Commerce’s Privacy Shield certification list located at Fossil Group’s subsidiaries, including Fossil Partners, LP, also adhere to the Privacy Shield Principles.
If your Personal InformationData is subject to the Privacy Shield, and you do not believe Fossil has adequately addressed your privacy concerns, you can also address your concerns regarding the use of your Personal Information to the Direct Marketing Association (DMA) free of charge.
DMA contact information:
Privacy Shield Line
1333 Broadway, Suite #301
New York, NY 10018
To file a complaint/inquiry:
For information about the DMA and their Privacy Shield program visit:
In cases where the issue cannot be resolved by us or through the alternative dispute resolution proceedings you may invoke binding arbitration as further described in the Privacy Shield.



This Privacy Policy was posted on July 25, 2017. Any changes we may make to our Privacy Policy in the future will be posted on this page and, when appropriate, notified to you by email.


Please address any questions or concerns, enquiries, complaints, requests to access or correct your Personal Information, or requests to limit the processing of your Personal Information regarding our Privacy Programme or our practices concerning Personal Information to:


Fossil (UK) Ltd
Featherstone House
Featherstone Road
Wolverton Mill
Milton Keynes
MK12 5TH


Fossil Partners
Attention: Chris King
Chief Compliance Officer
901 S. Central Expressway
Richardson, TX 75080